| Situation | Who reverse charges | Reference text |
|---|---|---|
| Services purchased from an EU business (Google/Meta ads, SaaS, EU freelancers) | French buyer | Art. 196 of Directive 2006/112/EC |
| Construction subcontracting in France | Principal contractor | Art. 283-2 nonies of the French Tax Code |
| Imports from outside the EU | Importer (automatic on CA3) | Since 1 Jan 2022 |
| Purchase from a non-established foreign seller delivering in France | French VAT-registered buyer | Art. 283-1 of the French Tax Code |
The case all SMEs experience without realising: invoices from Google Ads, Meta, AWS or LinkedIn arrive from Ireland or Luxembourg, net of VAT. It is YOUR responsibility to reverse charge French VAT on these amounts — dedicated line on the CA3. Many small businesses overlook this for years; audits cover 3 years, with a 5% penalty.
The construction case, the #1 source of disputes: since 2014, subcontractors performing work for a VAT-registered principal invoice net of VAT. Common mistakes go both ways — the subcontractor invoicing with VAT (the principal cannot deduct it!) or the principal forgetting to reverse charge. In a subcontracting chain, every link must be vigilant.
Seller’s side (you invoice net of VAT):
Buyer’s side (you reverse charge):
Typical accounting entry (EU service purchase: €1,000 net, 20% VAT):
Properly configured accounting software generates these lines automatically once the supplier is marked as "EU" or "reverse charge" — initial setup prevents recurring omissions.
Discover the Orizen answer: Orizen accounting — VAT configured, modular and built for French SMEs.
Essai gratuit 14 jours What the Orizen accounting — VAT configured module costsYes — and it’s the classic tax surprise for micro-entrepreneurs. The franchise en base exempts you from collecting VAT on your sales, but not from paying VAT due on your intra-EU service purchases. You must obtain a VAT intra-Community number, provide it to Google/Meta, then declare and PAY French VAT on these purchases (form 3310-CA3 filed for the relevant month) — without being able to deduct it, since you’re under the franchise scheme. The real cost of your ad therefore increases by 20%.
No — that’s the trap. VAT incorrectly charged on a transaction subject to reverse charge is NOT deductible for the customer (consistent case law). You must request a corrected invoice from the subcontractor, excluding VAT, with the reverse charge mention, refund them… and recover the VAT wrongly paid from them. Get it corrected immediately: the longer you wait (and if the subcontractor goes into liquidation), the more recovery becomes theoretical.
The criterion is the permanent establishment involved in the transaction, not nationality: a French subsidiary of an American group that invoices you via its French SIREN number charges standard French VAT. Practical indicators: the VAT number on the invoice (FR = established, IE/LU/DE… = not established for this transaction) and the billing address. If in doubt on a large contract, request a certificate of establishment — you bear the declarative risk.